Using Dogpile for Internet searches helps raise money for animal charities.
Dogpile is an Internet search engine that combines multiple search engines into one. Performing a simple search in Dogpile is the equivalent of a separate search on four different search engines at once. This provides quick results from several sources. Dogpile donates portions of its revenue to animal-related charities under a program called Search-and-Rescue.
How Revenue is Created
Dogpile's search engine creates revenue by placing advertisements alongside Internet search results. The advertisements are specialized to match what the search is about. This maximizes the appropriateness of the advertisement for the user. The more clicks that advertisements receive, the more Dogpile can charge for its services to advertisers.
Search-and-Rescue
In 2008, Dogpile launched a program called Search-and-Rescue. This program donates portions of the search engine's revenue to animal charities. This encourages Internet users to use the search engine, because more searches means more money for charities.
Goals of the Campaign
The goal of the Search-and-Rescue program is to raise a million dollars for animal charities through donations from the revenue of the search engine. As of April 2010, the program had raised more than $450,000, putting it almost halfway to its goal in just two years.
Charities
Dogpile donates the money to several different animal-related charities. Most are relating to pet adoption services and humane societies. A list of the charities is kept at the search engine's website, so users can see where the money is going. A featured charity is spotlighted monthly.
Popularity
Animal-conscious Internet users have made Dogpile a successful company. The company was launched in 1996. The Dogpile toolbar allows users to download a small file that puts Dogpile searches at their fingertips all the time. Searching multiple engines at one time is a proven time-saver, and the charitable contributions of Dogpile have made it a popular Internet tool.
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