Make your business card stand out from the rest.
Your business card is an inanimate representative of your company. The information printed on it promotes your business even when you aren't present. More than that, it communicates to potential customers what type of person you are and how you might treat them if they do business with you. Tell potential customers that you're not just any business through a unique business card.
Allude to the Service You Provide
Though your business name should appear prominently on your card, it may not clearly convey what services or products you provide. A slogan may compensate for what you may lack in this area, but a business card representative of your products and services will grab a potential customer's attention more. Design your business card to look like a plate if you're a restaurant; make it in the shape of a ship if you sell vacation packages. The inventive design of your card will imply to potential customers that you love what you do so much that you couldn't help but think of it when designing your card.
Provide Something Useful
The consumer knows that a company wants his or her money. You stand a better chance at earning potential customers' trust, though, if you show first that you care about providing them with something they need. If you're a seamstress, you may find that supplying a tape measure with your business card attracts customers to your shop. A computer repair company might distribute a removable memory disk to show that it stands behind its claims that customers should back up data in case of a computer crash. Connect useful items with your business card in a way that complements the card's design.
Draw Upon a Cultural Meme
Some people and events stand out so much in American history that they have become a sort of shorthand throughout generations. President Abraham Lincoln has come to symbolize honesty, for example, as much as a flowing white halter dress is now associated with Marilyn Monroe. A used car company that wants to escape the popular image of the untrustworthy salesman might incorporate Lincoln's image into its business card. A picture of a blonde wearing a white halter dress could help promote the glamorous atmosphere inside of a women's salon and spa. It's important to research copyright and trademark law in these cases to avoid potential problems; you want to increase your company's income with business, not detract from it with legal fees.
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